Nike

Nike

Nike

Nike

Nike

Run This Town took Nike+ runners inherent competitive nature and put it to the test by giving runners the opportunity to rep their hometown.

Run This Town took Nike+ runners inherent competitive nature and put it to the test by giving runners the opportunity to rep their hometown.

Run This Town took Nike+ runners inherent competitive nature and put it to the test by giving runners the opportunity to rep their hometown.

Run This Town took Nike+ runners inherent competitive nature and put it to the test by giving runners the opportunity to rep their hometown.

Run This Town took Nike+ runners inherent competitive nature and put it to the test by giving runners the opportunity to rep their hometown.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

To engage and activate the Nike+ running community, we created a seasonal campaign that allowed runners to compete with each other via Twitter and Facebook. ‘Run This Town’ is a Nike+ mission where runners hashtag their Nike+ run based on location. By using #newyork or #paris when sharing your run, runners automatically log the miles and start competing and repping their city. A leaderboard on Nike.com allowed runners to check their standing and compare progress with friends. Personalized social badges were distributed to runners via Nike’s Twitter account as they completed certain achievements along the way.

To engage and activate the Nike+ running community, we created a seasonal campaign that allowed runners to compete with each other via Twitter and Facebook. ‘Run This Town’ is a Nike+ mission where runners hashtag their Nike+ run based on location. By using #newyork or #paris when sharing your run, runners automatically log the miles and start competing and repping their city. A leaderboard on Nike.com allowed runners to check their standing and compare progress with friends. Personalized social badges were distributed to runners via Nike’s Twitter account as they completed certain achievements along the way.

To engage and activate the Nike+ running community, we created a seasonal campaign that allowed runners to compete with each other via Twitter and Facebook. ‘Run This Town’ is a Nike+ mission where runners hashtag their Nike+ run based on location. By using #newyork or #paris when sharing your run, runners automatically log the miles and start competing and repping their city. A leaderboard on Nike.com allowed runners to check their standing and compare progress with friends. Personalized social badges were distributed to runners via Nike’s Twitter account as they completed certain achievements along the way.

To engage and activate the Nike+ running community, we created a seasonal campaign that allowed runners to compete with each other via Twitter and Facebook. ‘Run This Town’ is a Nike+ mission where runners hashtag their Nike+ run based on location. By using #newyork or #paris when sharing your run, runners automatically log the miles and start competing and repping their city. A leaderboard on Nike.com allowed runners to check their standing and compare progress with friends. Personalized social badges were distributed to runners via Nike’s Twitter account as they completed certain achievements along the way.

To engage and activate the Nike+ running community, we created a seasonal campaign that allowed runners to compete with each other via Twitter and Facebook. ‘Run This Town’ is a Nike+ mission where runners hashtag their Nike+ run based on location. By using #newyork or #paris when sharing your run, runners automatically log the miles and start competing and repping their city. A leaderboard on Nike.com allowed runners to check their standing and compare progress with friends. Personalized social badges were distributed to runners via Nike’s Twitter account as they completed certain achievements along the way.