Lufthansa

Lufthansa

Lufthansa

Lufthansa

Lufthansa

Digital AOR pitch to modernize and enhance Lufthansa‘s consumer experience across all digital touchpoints.

Digital AOR pitch to modernize and enhance Lufthansa‘s consumer experience across all digital touchpoints.

Digital AOR pitch to modernize and enhance Lufthansa‘s consumer experience across all digital touchpoints.

Digital AOR pitch to modernize and enhance Lufthansa‘s consumer experience across all digital touchpoints.

Digital AOR pitch to modernize and enhance Lufthansa‘s consumer experience across all digital touchpoints.

Agency: Publicis.Sapient
Role: Design Direction

Agency: Publicis.Sapient
Role: Design Direction

Agency: Publicis.Sapient
Role: Design Direction

Agency: Publicis.Sapient
Role: Design Direction

Agency: Publicis.Sapient
Role: Design Direction

Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.

We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.

We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.

We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.

We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.