Mountain Dew
Mountain Dew
Mountain Dew
Mountain Dew
Mountain Dew
DEWcision 2016. Two limited edition flavors. Only one can stay on the shelves.
DEWcision 2016. Two limited edition flavors. Only one can stay on the shelves.
DEWcision 2016. Two limited edition flavors. Only one can stay on the shelves.
DEWcision 2016. Two limited edition flavors. Only one can stay on the shelves.
DEWcision 2016. Two limited edition flavors. Only one can stay on the shelves.
Agency: Firstborn
Role: Creative Direction. Design.
Agency: Firstborn
Role: Creative Direction. Design.
Agency: Firstborn
Role: Creative Direction. Design.
Agency: Firstborn
Role: Creative Direction. Design.
Agency: Firstborn
Role: Creative Direction. Design.
Winner Takes All
For the brand’s summer campaign, Mountain Dew empowered fans to make their own decision between two legendary DEW flavors. By casting a vote for a limited time between Mtn Dew Baja Blast and Mtn Dew Pitch Black, fans decide which flavor will stay on shelves, and which flavor will go back in the vault.
For the brand’s summer campaign, Mountain Dew empowered fans to make their own decision between two legendary DEW flavors. By casting a vote for a limited time between Mtn Dew Baja Blast and Mtn Dew Pitch Black, fans decide which flavor will stay on shelves, and which flavor will go back in the vault.
For the brand’s summer campaign, Mountain Dew empowered fans to make their own decision between two legendary DEW flavors. By casting a vote for a limited time between Mtn Dew Baja Blast and Mtn Dew Pitch Black, fans decide which flavor will stay on shelves, and which flavor will go back in the vault.
For the brand’s summer campaign, Mountain Dew empowered fans to make their own decision between two legendary DEW flavors. By casting a vote for a limited time between Mtn Dew Baja Blast and Mtn Dew Pitch Black, fans decide which flavor will stay on shelves, and which flavor will go back in the vault.
For the brand’s summer campaign, Mountain Dew empowered fans to make their own decision between two legendary DEW flavors. By casting a vote for a limited time between Mtn Dew Baja Blast and Mtn Dew Pitch Black, fans decide which flavor will stay on shelves, and which flavor will go back in the vault.
As Mountain Dew’s Digital AOR, Firstborn was charged with creating an integrated, cross-platform strategy that would sustain high consumer engagement over the twelve-week campaign. We brought DEWcision to life by inspiring fans to vote easily online, share their selections across multiple social channels and encourage others to get in on the action. The campaign hub showcases the two candidate flavors with shareable and user-generated content, while exclusive campaign videos let influencers cast their votes early for a head start on points in the program.
As Mountain Dew’s Digital AOR, Firstborn was charged with creating an integrated, cross-platform strategy that would sustain high consumer engagement over the twelve-week campaign. We brought DEWcision to life by inspiring fans to vote easily online, share their selections across multiple social channels and encourage others to get in on the action. The campaign hub showcases the two candidate flavors with shareable and user-generated content, while exclusive campaign videos let influencers cast their votes early for a head start on points in the program.
As Mountain Dew’s Digital AOR, Firstborn was charged with creating an integrated, cross-platform strategy that would sustain high consumer engagement over the twelve-week campaign. We brought DEWcision to life by inspiring fans to vote easily online, share their selections across multiple social channels and encourage others to get in on the action. The campaign hub showcases the two candidate flavors with shareable and user-generated content, while exclusive campaign videos let influencers cast their votes early for a head start on points in the program.
As Mountain Dew’s Digital AOR, Firstborn was charged with creating an integrated, cross-platform strategy that would sustain high consumer engagement over the twelve-week campaign. We brought DEWcision to life by inspiring fans to vote easily online, share their selections across multiple social channels and encourage others to get in on the action. The campaign hub showcases the two candidate flavors with shareable and user-generated content, while exclusive campaign videos let influencers cast their votes early for a head start on points in the program.
As Mountain Dew’s Digital AOR, Firstborn was charged with creating an integrated, cross-platform strategy that would sustain high consumer engagement over the twelve-week campaign. We brought DEWcision to life by inspiring fans to vote easily online, share their selections across multiple social channels and encourage others to get in on the action. The campaign hub showcases the two candidate flavors with shareable and user-generated content, while exclusive campaign videos let influencers cast their votes early for a head start on points in the program.
